Lida Citroen

Lida Citroën is an executive coach, personal branding, and reputation management authority helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive them toward ideal opportunities. She has helped thousands of individuals in more than 30 countries gain a fresh perspective on how to position themselves for success.

Since 2018, Lida has built a reputation as an award-winning author and executive consultant, in-demand keynote speaker, workshop facilitator, and go-to source for media interviews.

As a professional keynote speaker and presenter, Lida's popular TEDx Talk, Talks at Google presentation,and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She is also a faculty member for the Institute for Management Studies, presenting seminars throughout the United States. Lida routinely teaches in-depth and actionable programs on personal branding, digital (online) influence, executive presence, reputation management and risk, and leadership positioning.

A passionate supporter of the military community, Lida volunteers her time to help veterans transitioning to civilian careers, assist employers who seek to hire military talent, and serves as a member of the Board of Directors at Project Sanctuary. Her work with veterans comes from gratitude for their sacrifice.