Ashley K. Stoyanov Ojeda

Ashley K. Stoyanov Ojeda stands as a powerhouse in the realm of multicultural and bi-lingual business strategy. As a top-selling author and influential speaker with over a decade of experience in business development, community marketing, and communications, the Latina of Mexican and French descent has carved a unique path for herself. 

Her groundbreaking work includes the first Spanglish business-launching book, "Jefa in Training: The Business Startup Toolkit for Entrepreneurial and Creative Women," tailored for the next generation of Latina and Latine femme creative entrepreneurs. Ashley has transformed the journeys of startup founders, small business owners, solopreneurs, and creative entrepreneurs through her unparalleled expertise, propelling their businesses to remarkable heights. 

With a combined reach of over 7000 followers and newsletter subscribers, her impact extends through consulting, an impactful book, and engaging workshops, all collectively touching the lives of all those she comes in contact with. Ashley's contributions and insights have garnered recognition from prestigious platforms such as Telemundo, mitú, Nasdaq, Forbes, People en Español, and Business Insider.

“Jefa in Training” also allowed Ashley to unite Latinas and Latine femmes to create the Jefa in Training Circle. This membership-based community connects startup founders, small business owners, solopreneurs, and creative entrepreneurs across the United States. The Jefa in Training Circle provides its members with seminars, workshops, and resources to help their businesses grow. She also hosts business and cultural retreats to help her clients connect to like-minded changemakers and hone in on their business strategies and projects. 

Beyond individual transformations with her clients, Ashley collaborates with corporate giants, universities, and mission-driven organizations to instill empowerment and inspiration within their ranks. Through her keynote speeches, engaging workshops, and content development revolving around entrepreneurship, thought leadership, and innovative business strategies, she’s been able to collaborate with esteemed entities like Google, Pepsico, Adidas, Montclair University’s Women’s Entrepreneurship Week, Parsons Entrepreneurship Academy, SUMA Wealth and more. Her philosophy encourages individuals to embrace their stories, harness their uniqueness as a superpower, and leverage entrepreneurial skills for meaningful impact. 

Ashley is creating a new era of content through her upcoming weekly newsletter centered around celebrating the stories of diverse entrepreneurs, highlighting their business strategies, and working with other thought leaders to help them acquire book deals, speaking engagements, and more press. She is working on her second book, cementing her as a driving force in shaping a new era of empowered business collaboration and ownership.