Karina Martinez
Co-Founder and CEO, Speaker, and Consultant
Fields of expertise:
Karina Martinez co-founded DRAFTED in 2023 with a clear thesis: Latina sports culture deserved a dedicated platform, and the market was ready for it. As Co-Founder and CEO, she has established DRAFTED as the premier destination for Latina sports culture, transforming an underserved market into a thriving community.
A second-time founder, Martinez has spent her career building companies that put culture at the center of their business strategy. Her work spans inclusive advertising, community-driven content, and strategic partnerships that amplify underrepresented voices in sports media. She operates on the principle that authentic representation drives both community engagement and business growth.
Adopted from Paraguay and raised by Cuban immigrants in Southern California, Martinez brings personal experience as a proud queer Latina to her professional mission of creating spaces where people can succeed while staying true to their authentic selves. Her leadership combines strategic business acumen with deep cultural insight, focusing on sustainable, inclusive practices that serve diverse audiences.
Named one of HOLA Magazine's Top 100 Powerhouse Voices in 2024, Martinez has demonstrated that building for multicultural communities creates sustainable business growth when done with genuine cultural understanding.
