Betsy Fore She/Her/Hers
CEO, Serial Entrepreneur and Investor
Fields of expertise:
Betsy's book Built on Purpose is launching 11.11.25 with HarperCollins Business and is available for pre-order at all major retailers. She wrote it for leaders who are bent on making a mark by building with purpose and conviction what she called a "Deep Inner Why", ultimately to leave the world a better place through their gifts.
Betsy is the Founding Partner of Velveteen Ventures investing in children and planet for the next seven generations. She is the first Native American - Turtle Mountain Chippewa - to raise a Series A (over $20M). She has spoken at Google, CES, World Economic Forum, Grace Hopper, TEDx, Women's Venture Summit, SOCAP and served as a judge at the MIT Startup Competition.
She has been honored with Entrepreneur's 100 Women of Impact driving real change in business and culture, Chief’s Top 50 Execs in the New Era of Leadership, Cosmopolitan’s New C-Suite 2024, Blueprint Capital Advisor's Power100 Honoree in Venture Capital category 2025 and Forbes 30 under 30.
Betsy is an investment partner at XFactor Ventures, one of the most active venture investors in companies founded by women with three funds and a portfolio of over 100 companies. Betsy is also a venture partner at LongJump, a Chicago based, founder-led fund focussed on underrepresented founders and has over 40 investments. Betsy currently serves on four boards.
Betsy is a three time founder of two multi-million dollar brands and a non-profit. She is the co-founder of Tiny Organics that she’d built for her son growing it from $0-13M+ revenue in the first two years. Prior to that she was the founder of pet wearables brand WonderWoof that she’d built for her dog. WonderWoof made Oprah's Favorite Things list and launched at Bloomingdales, Harrods, Colette, Best Buy, Urban Outfitters and every Petco nationwide. Her products have been featured in Vogue, Wired, Good Housekeeping, Wall Street Journal, Tech Crunch, among others.
Prior Betsy built Mind Candy in London alongside founder Michael Acton Smith of the meditation app Calm. In her time there, Moshi Monsters reached over 90M users online. Betsy began her career inventing toys for Mattel and Hasbro developing product lines for Polly Pocket, UNO and Star Wars.
She is also the co-founder of Natives Rising, a nonprofit dedicated to increasing Indigenous representation in tech and entrepreneurship. Natives Rising is one of the largest communities of Indigenous technologists and Indigenous Founders with members representing over one hundred tribes.
Betsy is determined to back other founders with big ideas that are shaping future generations.
