Kevin Bethune

Kevin Bethune is a globally recognized design and innovation executive, bestselling author, entrepreneur, and keynote speaker whose multidisciplinary career spans engineering, business, and design. With more than 25 years of experience leading innovation at organizations including Westinghouse Nuclear, Nike, and Boston Consulting Group (BCG) Digital Ventures, he helps organizations unlock breakthrough ideas by integrating human-centered design with strategic business thinking. He currently serves as President of the Design Studio at ImagineCo, where he partners with leaders to create innovative solutions that drive meaningful impact.

Kevin is the bestselling author of Reimagining Design: Unlocking Strategic Innovation and Nonlinear: Navigating Design with Curiosity and Conviction, both published by MIT Press. His work challenges conventional approaches to innovation by encouraging curiosity, cross-disciplinary collaboration, and creative confidence. In addition to his writing, he serves as a Board Trustee for ArtCenter College of Design, is a television presenter on America ByDesign on CBS, and has been recognized by the Eames Institute as one of its Curious 100 honorees.

As a speaker, Kevin inspires audiences to embrace ambiguity, think beyond traditional boundaries, and cultivate cultures where innovation thrives. Blending compelling personal stories with practical strategies, he equips leaders, designers, and organizations to navigate complexity, foster inclusive creativity, and transform bold ideas into lasting business and societal impact.