Pitching for Influence: Creating Evidence & Belief
Training overview
How to Turn Ideas Into Buy-In, Resources & Action
How do you create enough belief in an idea for someone to invest, approve, fund, partner, buy, or act?
Dr. Esther Zeledon has raised and deployed more than $100 million and leveraged an additional $500 million by turning complex ideas, ambitious visions, and measurable evidence into compelling cases for action. She has since applied and taught this approach with thousands of entrepreneurs and leaders, helping them articulate their value, mobilize resources, secure buy-in, and grow.
In this highly interactive experience, Dr. Zeledon teaches participants how to uncover the evidence already embedded in their experience, expertise, results, problem-solving approach, and vision, then translate that evidence into a compelling narrative that creates belief.
Participants learn how to communicate the problem and stakes, articulate their distinctive value, demonstrate credible evidence, connect their approach to meaningful outcomes, communicate a larger vision, and make an ask that moves people toward action. Participants apply the methodology directly to their own idea, initiative, venture, program, or professional value proposition and leave with language they can immediately use with executives, funders, investors, customers, partners, and other decision-makers.
Core Idea
Influence begins when evidence becomes belief.
Key takeaways
Participants strengthen their ability to turn ideas and expertise into compelling cases for action. They leave equipped to secure buy-in mobilize resources communicate value influence decision-makers advocate for initiatives and move important ideas forward. The experience is especially powerful for entrepreneurs accelerators innovation teams industry associations emerging and executive leaders technical experts and professionals responsible for advancing ideas or securing resources.
