Marketing for All: How Performance Strategy Becomes an Equity Tool
Training overview
The most sophisticated growth marketing strategies - AI-driven targeting, real-time optimization, CAC/LTV modeling - have historically belonged to well-funded, brand-name companies. Founders who are women, AAPI, or underrepresented rarely get access to this level of strategic firepower. That's not just an equity problem. It's a market inefficiency.
In this keynote, Laura Lee makes the case that performance marketing, done right, is one of the most powerful democratizing forces in business. Drawing on her experience driving subscriber growth at HBO Max and her fractional CMO work with B2C and DTC startups, she unpacks the art, science, and human instinct behind performance marketing, and what it looks like when that expertise reaches founders who've been locked out of it.
Key takeaways
Understand how data-driven marketing strategies can expand opportunity and help level the playing field for founders and businesses that have historically had less access to strategic resources.
Learn how tools like targeting- optimization and customer analytics become more effective when paired with strong brand understanding and customer connection.
